Berlin, 2021-22 - Edenspiekermann

︎ www.edenspiekermann.eu

Brief
Volkswagen aimed to envision the future of mobility to enhance planning and decision-making processes.
What will mobility look like in 2050?

The project is covered by a non-disclosure agreement (NDA). Therefore, I am not allowed to share any data.
If you're interested in learning more, please reach out.

Role
Senior Design Strategist

I focused on how to apply foresight to business problems and to implement strategic outcomes.
My key responsibilities and contributions were:

Research and Analysis
Trend, and Ethnography Research
Future Archetypes: representing future users as reference for UX journeys
I conduct extensive research and analysis to understand current and emerging trends in transportation, urban planning, environmental sustainability, consumer behavior, technology, and ethics (STEEPLE Analysis). This research would inform the development of strategic insights and opportunities for Volkswagen to capitalize on in shaping the future of mobility.
Stakeholder Engagement
I co-facilitated workshops, interviews, and collaborative sessions with internal and external stakeholders, including experts, and industry partners. They would ensure diverse perspectives are considered and integrated into the visioning process.
Scenario Planning
Future Studies, Backcasting
I supported the development of future scenarios that explore various potential trajectories for mobility in 2050: preferred future. These scenarios would help Volkswagen anticipate and prepare for different future possibilities, enabling more informed decision-making.
Vision Crafting
Future UX Vision_looking 20-30 years ahead and reflecting on the preferred future
Future UX Principles: guiding the development of future UX

I played a central role in shaping the overarching vision for future mobility. I worked closely with stakeholders to understand their needs, market trends, technological advancements, and societal shifts to develop a compelling and realistic vision for what mobility could look like in 2050.

Concept Development:
Future UX Journeys_envisioning the future UX in the near and far future
Based on the envisioned future scenarios, and the future UX vision, I developed innovative concepts and solutions for future mobility offerings, products, services, and the high-level tech infrastructure.
Prototyping and Testing
Opportunity Areas: identifying areas of potential game changers
I identified opportunities to prototype and test of conceptual ideas to validate assumptions, gather user feedback, and iterate on designs. This iterative process would help refine and improve the feasibility and desirability of future mobility solutions.
Communication and Advocacy:
I effectively communicated the vision for future mobility both internally and externally to stakeholders. I advocate dfor the adoption of forward-thinking strategies and initiatives to drive change and innovation in the mobility landscape.