About
I am a Service Designer and Design Strategist with over 7 years of experience in product–service systems and more than 14 years of professional work across research institutions, cultural organizations, tech start-ups, design agencies, and consultancies.
I work best in complex, multi-stakeholder environments - where goals are ambiguous, systems are interconnected, and coordination matters as much as creativity. My practice sits at the intersection of strategy, research, and delivery: I help organizations make sense of complexity and translate it into actionable services, processes, and strategic directions.
Across my career, I have supported organizations in moving from exploration to execution by designing the methods, frameworks, and structures that enable learning, alignment, and sustainable change. Rather than focusing only on outputs, I focus on building shared understanding, decision clarity, and internal capability - so that teams can carry the work forward.
What I do
Design strategy
I translate complex, systemic challenges into coherent service and experience strategies. This includes framing problem spaces, defining service principles, and developing roadmaps that connect user needs, organizational constraints, and long-term goals - ensuring strategic intent carries through from concept to implementation.
User research & sensemaking
I plan and lead qualitative and quantitative research to uncover user needs, behaviors, and structural frictions across service ecosystems. I synthesize insights into clear frames, principles, and evidence that support strategic decision-making and guide design outcomes.
Stakeholder alignment & co-creation
I design and facilitate collaboration across disciplines, functions, and institutional boundaries. Through workshops, co-creation formats, and decision-making processes, I help diverse stakeholders align around shared priorities and move forward together - especially in contexts where ownership and direction are unclear.
Let’s talk if you're working on something meaningful ︎
You can also find me on LinkedIn!