Milan, 2021 - THINGS
Brief
A series of workshops aimed at co-creating a value proposition at the convergence of a product-driven approach founded on tailored design processes and mastering marketing research methodologies.
Context
Introducing fresh value into the market through a new partnership between THINGS, a design-driven agency pioneering the IoT industry, and BVA Doxa, an international customer experience research and consulting company.
Role
Senior Service Designer
Value Proposition
Facilitator: THINGS
Participants: Head of Marketing Advice and B2B, Quantitative Research Unit, Qualitative Research Unit
At the onset of 2020 - just prior to the pandemic - I orchestrated a series of workshops with the objective of collaboratively crafting a shared value proposition between THINGS and BVA Doxa, the European leader in customer experience research (e.g., feedback management, mystery shopping, quality monitoring, customer satisfaction, NPS, and ethnography).
Value Proposition
We believe in confronting the complexities of the world, cultivating an organic understanding of human behaviors by prioritizing people's needs and desires at its core. We design a distinctive data-driven model that transforms insights into captivating and desirable experiences with a measurable impact on the market.
Data-Driven Design
Our approach is interdisciplinary, bringing together experts from diverse fields to offer unique insights and creative solutions.
Image (below): workshop design
Offering
The subsequent step was formulating an offering of shared services in the realm of Market Research, aiming to validate the offer packages named Innovation Boost:
- Innovation Boost: Panoramic Workshops tailored for various businesses and professionals, providing a comprehensive view of innovation.
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Innovation Boost: Immersive Workshops designed to customize the right strategy for your company, also suitable for innovation managers or other professionals.
The partnership was launched in the summer of 2020, and we commenced collaboration later on by innovating the offerings of two BVA Doxa clients in sustainability, mobility, home & family, and health services.
Validation phase
Clients: Edenred, and Europ Assistance.
Workshop framework for validation
Discovery
- AS-IS Analysis: comprehending the current service offering of the company
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Research: desk analysis and trend watching
- Insights Generation
- Scenario Design
Ideation
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Co-creation activity: open discussion, brainstorming, ideation and concept development, voting, sharing session, and final feedback.
Validation
- Consolidation of the workshop results
- Concept cards and validation session with the client